You’ve probably heard of direct mail. It’s a term that’s been around for decades. And, for the most part, it simply means sending mail to a selected recipient. Every time you send a letter or even an invoice to your customers, you are essentially practising direct mail.

Direct marketing however, is different. It’s sending a personalised letter, brochure, postcard or flyer to an individual on your database with an ‘offer’ - a reason for your customers to visit, call, send an email or go to your website. A well-crafted direct marketing piece that uses personalised data (also known as variable data) and has a compelling offer will attract attention and action. It’s a cost effective means of marketing your business. Because you are in control of who receives the offer. How many you send. And when.

At Snap Direct, we’ve helped thousands of businesses maximise the value of their database through personalised marketing campaigns. Our variable data printing capabilities, coupled with our long history as business printers, means we have the know-how and expertise to manage your direct marketing requirements with ease.

But what if you could take direct marketing to a whole new level? If you could personalise your campaigns well beyond simply addressing your letter, ‘Dear John’.

At Snap Direct we’ve introduced two new services that will transform the landscape of direct marketing. 1 to 1 Marketing and personalised URLs (PURLs) are tools which utilise the latest technology to create truly personalised direct marketing campaigns.

To learn more, simply request a quote or demonstration from your local Snap Centre today.